Savvy Guides
Brand Naming, Visual Identity &
Graphic Design
Savvy Guides creates thoughtfully designed planners and guides for real life—where planning meets practical advice.
Their products are intentionally streamlined and easy to use, with built-in guidance based on real-world experience to help consumers make decisions, not just fill in pages.
Whether planning a trip, organizing a hobby, or mapping out next steps, Savvy Guides’ tools are designed to be clear, flexible, and genuinely helpful.
Project Goals
Savvy Guides’ tools are created to make planning feel more manageable and less overwhelming. Founder Michael envisioned a brand visually and emotionally distinct from the competition, many of whom either catered to a female audience or had an overly extensive number of assets.
We focused on a broad audience looking for an expert to make the planning experience effortless regardless of lack of experience. The audience would save both time and money planning and avoid situations of regret from not having prepared properly for a situation.
Results
The brand name was chosen to be broad enough to encompass a wide range of planners, from travel to flight simulator guides, while still standing out from the sameness of the competition.
The sans-serif logo and font are clean and modern to appeal to a 20-30’s age demographic regardless of gender. The colors reflect a sense of simplicity, reliability, and relaxation that comes from the relief of having planner tips and tricks that save time and money.
