Beautiful Ideas
Brand Strategy, Art Direction & Design
Beautiful Ideas partners with organizations and event producers to design and implement sensory spaces, accessibility frameworks, and facilitated experiences in service of the structures BIPOC, LGBTQIA+, disabled, and neurodivergent communities deserve.
Project Goals
Beautiful Ideas’ owner Mariel was transitioning their business from primarily working one-on-one with therapy clients to prioritizing consulting with aligned organizations.
They wanted Beautiful Ideas to be recognizable in the B2B event and program planning spaces locally as a grounded but lively business. It was also important that all colors and fonts were highly accessible for their audiences.
To accomplish this, we focused on elevating how the combination of their expertise in design and therapy blended together to serve their clients’ communities. The brand has a grounded, calm earthy quality while remaining lively with a creative pop of purple.
Kind words from the client
“Working with Brittney, I was finally able to relax. Interacting felt casual and warm, but extremely deliberate. As a multiply Neurodivergent business owner, I especially appreciated having the entire process and timeline explained, having a clear way to send messages, and getting to understand the thought process behind the creative decisions.
I’m a chronic DIY-er and had been trying to work through my rebrand on my own for months. Working with Brittney was my first time on the client end of a creative services project and I cannot emphasize enough what a difference it made to work with an experienced professional who is intentional about the process as well as the result. I will absolutely be back for my next project!”
Mariel Eaves
Owner, Beautiful Ideas Counseling & Consulting